What Are Some Easy Ways to Better Market Your Tax Business?

If you have decided to start your own tax business, you know that now will be the busiest time of the year. However, you also know that the competition to get new clients will be incredibly intense as well. There are a number of competitors out there – from in-office preparation to take-home software. Therefore, marketing your business to potential customers will take an organized effort as well as a little creativity. Here are several tips you can try to better market your tax business:

Create Active, Engaging Social Media Profiles: One of the easiest and most effective ways to actively market your tax business is to build strong social media channels. You should create and update your various social media profiles, including your Facebook and Twitter accounts, with relevant content, surveys, and even contests. A strong social media presence can help establish you as an authoritative voice in your industry and develop an active community. One idea might be to post a "Tax Tip of Week" to help friends and followers with tax questions.

Start an Email Marketing Campaign: Another digital platform to market your tax business is through email. An email marketing campaign can be an inexpensive way to reach a large audience and introduce them to your tax business and services. In order to develop an effective email campaign, remember to introduce something that will be important to the recipient of the email. This could be a new promotion, a new product release, newsletter, success story, etc. That way your email won't simply be marked as spam.

Leverage Your Existing Contacts: Another easy way to get more foot traffic is to seek help from people you have worked with in the past. Encourage your past clients to post on Yelp and other user-generated review websites. If you know that someone had a good experience working with you, you could also try to get a video or written testimonial from them to have a positive piece of content you could use on social media, your website, or other platform.

Think Outside of the Box: If you have a tax franchise, you may have some leeway on how you market yourself. There is no shortage of marketing tactics franchisees have used to build their brand and create awareness. Some have used mailers. Others have used mascots hired to engage people in front of the storefront. If you have a creative idea, it might be worth it to try it out. Sometimes the craziest ideas are the ones that garner the most success.